This course is aimed at small businesses that want to learn how to send out professional looking newsletters and email shots to their list of contacts.
The course will cover1. The benefits/objectives of email marketing
2. Email campaign planning:
- a. Email marketing strategies
- b. Newsletter design restrictions
- c. Structuring your content
- d. Managing un-subscribes
- e. Optimal frequency of campaigns
- f. Avoiding spam filters
- g. Legal requirements and best practices
- h. Building opt-in email lists
- i. Measuring success
- j. Budgeting for email marketing
3. Practicalities of managing your own campaign
- a. how to update your newsletter (text, images, links)
- b. how to prepare your contact lists
- c. how to send a test email
- d. how to schedule a campaign
- e. how to personalise a newsletter
- f. how to add a sign-up box to a website
- g. how to set-up your campaign
- h. How to measure the campaigns success
Course detailsDuration:
3 hours, 9am – 12 noon
Price:
£125+VAT per attendee
London course dates:
4th March / 3rd April / May 5th
Windsor course dates:
18th March / 17th April / May 19th
3 hours, 9am – 12 noon
Price:
£125+VAT per attendee
London course dates:
4th March / 3rd April / May 5th
Windsor course dates:
18th March / 17th April / May 19th
Call 0845 094 4471 or email
courses@thegumption.com.
courses@thegumption.com.
